Our Story

Built on Decades.
Designed for Now.

Platinum Commerce combines 42 years of ESI's retail infrastructure with modern commerce expertise — built by operators who have done it before, at scale, for the world's most recognized brands.

Our Mission

We Exist to
Remove the Ceiling.

Most brands hit a ceiling — not because their products aren't good, but because marketplace complexity, unauthorized sellers, and channel fragmentation get in the way. They need a partner who can take the operational weight off their plate and drive growth across every channel that matters.

Platinum Commerce was built to be that partner. We purchase your inventory, operate as your exclusive authorized reseller, and run every channel — Amazon, TikTok Shop, Walmart, retail, and beyond — with the discipline and infrastructure of a company that's been doing this since 1983.

$100M+
GMV Generated
25+
Active Channels
14
Distribution Centers
7
Countries
Platinum Commerce was established to meet the need in the consumer product industry for a full-service, end-to-end partner who can help brands scale quickly — without the upfront risks. That is where we fit in.
Tyler Asherian — Founder, Platinum Commerce
Our History

Four Decades.
One Direction.

1983
ESI Enterprises Founded
Farshad Asherian establishes ESI Enterprises — a retail distribution company built on relationships, reliability, and long-term brand partnerships.
2000s
Walmart & Big Box Expansion
ESI establishes deep retail relationships with Walmart, Sam's Club, Costco, and international retailers — building the distribution infrastructure that Platinum operates on today.
2022
Walmart Supplier of the Year
ESI recognized as Walmart Supplier of the Year — a testament to the operational excellence and retail relationships we bring to every brand partner.
2024
TikTok Shop Partnership
Platinum Commerce secures official Certified TikTok Shop Partner status — opening Beverly Hills studio at 466 N Beverly Drive and launching live commerce operations.
2025
Platinum Commerce Launches
The full omnichannel accelerator launches under the Platinum Commerce brand — combining ESI infrastructure, TikTok Shop expertise, Platinum Brand Protection, and Amazon operations under one roof.
Leadership

The Team Behind
Every Partnership.

FA
Farshad Asherian
Founder & Principal
Founded ESI Enterprises in 1983. Forty-two years building the retail distribution infrastructure, credit line, and institutional relationships that power Platinum Commerce today.
TA
Tyler Asherian
Founder — Social Commerce
Leads TikTok Shop operations, live commerce, and the Beverly Hills studio. Built Platinum's social commerce platform from the ground up — $100M+ GMV generated.
MR
Mindy Rowe
Commercial Executive
Pattern's first employee. Helped build one of Amazon's largest 3P operations from inception. Leads Amazon operations, brand partnerships, and commercial strategy at Platinum.
AA
Ashton Asherian
Brand Protection & BD
Leads Brand Protection platform development and business development. Builds the systems and partnerships that keep Platinum's brand partners protected and growing.
Our Foundation

ESI Enterprises.
Our Backbone.

Platinum Commerce is built on ESI Enterprises — a retail distribution company that has operated continuously since 1983. ESI's infrastructure, credit line, and retail relationships are not a pitch: they're a 42-year track record.

Walmart Supplier of the Year — 2022
Recognized for operational excellence and compliance
$100M Credit Line
Founder-funded — no investors, no approval cycles
14 Distribution Centers Nationwide
FBA, FBM, 3PL — optimized for every channel
7 Countries — 25+ Active Channels
Latin America, Canada, Caribbean, and beyond
1983
Year ESI Enterprises was founded
14
Distribution centers across the U.S.

Work With a Partner
Who's Done This Before.

Let's talk about your brand. We'll show you what 42 years of retail infrastructure and modern commerce expertise can do together.

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